Google Offers Prime-Time Video Streamcasts
Search engine leader Google Inc. is delving deeper into an unconventional business, offering an Internet streamcast of last week's television premiere of Chris Rock's new comedy. Other online outlets have made network prime-time shows available before, but "Everybody Hates Chris" marks Google's most high-profile video offering so far. It comes as Google increasingly ventures beyond its search roots as it battles the likes of Yahoo Inc. and Microsoft Corp. "We're constantly exploring new ideas on how to deliver content to users," said Peter Chane, senior business product manager for Google's video team. He described the Rock offering as a test of "how many users want to watch the show on the Internet if they didn't watch it on television." The series premiere — 21 minutes long after removing commercials — is being offered through Google's servers Monday through Thursday, when the new episode broadcasts on UPN. For UPN, the offeri...