Google branches out with print ads

Google's foray into offline advertising came in the form of full-page ads in PC Magazine and Maximum PC.

In this latest move, Mountain View-based Google is betting it can exploit its relationship with hundreds of thousands of small businesses that already advertise online by its search results. The idea is to help advertisers gain exposure in the offline world at cheaper rates, or with less effort, than they otherwise could have.

All of this will help Google act as a conduit for content and advertising delivery and distribution, analysts said. They said the deal reflects Google's strategy to offer a one-stop shop for advertising.